So you’ve got an Instagram for your band (or are thinking of creating one). We all know Instagram is a powerful tool, but the way you use it can make all the difference.
Before we jump in, it’s important to note that Instagram isn’t your band’s actual product; it’s just one platform that can compliment it. Platforms like Spotify, Apple Music, Youtube, and SoundCloud are where people will fall in love with your music; Instagram is where they will fall in love with your band itself.
We’d all like to believe that with a well-placed hashtag an unsuspecting user perusing Instagram may find your post, and then be so compelled by your picture-perfect feed that they decide to check out your music on Spotify, subsequently fall in love, and then become your band’s #1 fan.
In reality, this isn't the way that most of your fans are going to discover their new favorite band. As a band your product really is the music, so ultimately most fans will discover you on the platforms where the music does the talking. Let your Instagram take it from there.
So if not a primary discovery platform, what is the practical utility of your Instagram? It’s really two fold—growing a deeper relationship with your fans and driving them to your new content like music and shows.
Let’s take a look at five tips to get the most out of your band’s Instagram.