Sunday is the least optimal time to post anything on social media, as user engagement is at its lowest for all three of the popular social media platforms on that day. It’s also important to note that most releases in the music industry come out on Friday (it used to be Tuesday). People are naturally expecting news about new releases during that time, making Friday an excellent day overall to post artwork or a teaser video about an upcoming single or album.
Facebook, in particular, has a spectacular feature where you’re able to schedule your posts ahead of time. There are several tools and applications available for artists to better schedule their social media posts so you don’t have to be waiting constantly for that one hour time slot to post your teasers (or waking up at 5AM for for those early riser Instagram users).
Buffer is an amazing tool for iOS that allows you to schedule and track your social media posts, all from one place. It’s a great way to ensure that you maintain a steady and healthy social media presence, especially when you’re nearing the date of your album or song release. The ability to view statistics of how each post is doing on their respective social media platform is also an invaluable tool to any artist looking to maximize their outreach online.
The closer you get to your scheduled release date, the more information you’re going to want to share about the project that’s about to go public. Some artists like to initiate a countdown in the days leading up to their song/album release. This allows the online audience to prepare and check in when the day finally comes. However, it’s best to take caution when doing this, as fans can easily be discouraged or put off by an excess amount of teasing right before the release date. Adhere to the one post a day rule and try to never oversaturate your friends’ and family’s news feeds (the people that want to support you the most!).
When the day arrives to release your music, the post containing the link to stream/watch/or buy the product should be the only post your audience sees by you that day. Otherwise, you risk your most important post being buried. Posts like, “Have you heard my new music video yet?” should wait until at least 1 or 2 days after the release date to give your main post time to rack up likes, views, and listens. You want to show up on your listeners’ feeds at the most opportune time, and inundating them with information isn’t the best way to grab their attention.
It’s understandable to be excited about your product, but your audience may not be at that level yet! Teasers are the best way to gradually build interest for the listeners that you wish to connect with on social media. Remember, the goal is to peak their curiosity as much as possible before the final product goes public.