4. Become a marketing guru
In this day and age, you almost certainly won’t go anywhere if you don’t have a good grasp on how to advertise and promote yourself/your artist/brand on social media and the internet. A branding guide is a good place to start if you haven’t already. Not only do you have to have a presence on these platforms, but you need to emulate the professionalism of the artists that do it well.
Social media is a very strange tool, and certain things need to line up on your page before you start getting reactions and additions to your following. Again, a great way to do this is by researching the artists that have already accumulated a massive following, and study what they do best. Each sub-genre of music has a different aesthetic, and you need to mix and match until you create a unique aesthetic that adheres to who you are as an artist and also plays along with the rules of social media, like posting at certain times of days and what products are worth posting/posting about.
A brand needs to adhere to its identity across multiple spaces, meaning that in order to tie in your work and advertise yourself as a professional, your brand must be coherent, easy to understand, and easily accessible. If you use Facebook to advertise your songs or your shows, for example, consider tackling an Instagram/Twitter account as well. You want to reach the most amount of people, and, if you haven’t already, place yourself at least one level higher than the one you are at now. There are ways in which you can retain your identity and honestly on social media, while showing your fans and audience that this is a project you are invested in.
A good website is a great tool to have, especially for promoters and venues to look at if they need an understanding of who you are and what type of music you play. Consider cheap options on places like wix.com or squarespace.com to create a great looking website with a minimal amount of work.